Sunday, September 30, 2007

September Gazette !


Folks !
It's been a busy but exciting September and I've woken up from ma blog slumber!!
~So let me start the chronicling of this September in the order as i c it...

1. Hutch became Vodafone...
so what the heck the Hutchison network still sucks. Vodafone it appears wants to make it big with the growing indian mobile users segment. Elsewhere its revenues are dwindling...India seems to be a safe bet for Vodafone for now.

2. UTI bank became Axis Bank...
so whats in it for me ????Spare me the re-naming for chrissake which was done for a global audience in the first place. The repeated ads were getting on my nerves and it seemed Axis Bank was euphoric apparently for no rhyme or reason. The ads featured Twins of different ages. While i was elated to see Twins getting attention(being a Twin myself, and coming from a family of twins) I felt the advertisers went overboard about the ad. There was nothing amazing about the ad and repeated broadcasts cud harm than Help the Axis Bank image.

3. Ram setu is being made a target of political vendetta or upmanship.
The congress and DMK governments claim that it will be profitable for the port of Cochin. Sadly this is a white lie as the proposed bridge will not be in same league as the Suez canal and cannot generate the same kind of revenue. In fact it will be costlier for the ships to traverse the route. Also since the land mass is narrow there will be damage to flora and fauna.The study by the government is one-sided and does not involve the srilankan side. Thus it is partisan and too early to decide on one report. But what the heck this government is bent upon taking one-sided decisions. The Nuclear deal is one such example. Noclear decisions seem to be the order of the day with this government.

4. India still remains @
"No Power no Water No Infrastructure Total Network "
Irony in the advertisement had me zapped.
Reliance seems to think ignorance is Bliss for india. Its ad featured a catch line which does not augur well for india. call it old world advertising or mixing of sublime rural pictures with the Gizmos of today.It sadly does paint a bad picture of the times.
While the delivery and content play on human emotions. The content can be termed Paradoxic @ bestFault is not the person who conceived it but the status india exists @ present.
Both rural and urbane i mean.
Saala achar daalogey kya network ka...jab potholes or Traffic jams se bura haal hain !
To draw a distant and distinct parallel...
Truly Total Network has come to mean like the Nokia catch line..."Connecting People" .....except of course its nothing short of "Disconnecting Families"
My Life@Mumbai...where we did not have any Telephone or Mobile service [I hear ppl sayin Not Again! ]was damn peaceful...
Only 1 shop closeby had a Telephone line for a population close to 1 lakh .... and yet everyone was Happy [;-)]

Post cards were the order of the day and people used to wait for their relatives letters.
Thats why neighbours meant so much more those days....So people used to connect to Neighbours and have good platonic friendships.

But what we might see in todays metropolis is some kind of high funda snobbing.
People are used to just talking to their Family members only...I am sure many might not know their third door neighbour by name or face.
So the ad "Total Network" is in some sense introducing hurdles to potent healthy human relations.I hate to say this as I work for Mobile phones....but they are (unknowingly) snuffing away the lives of people.

BOTTOMLINE : Technology progresses @ the cost of human relations. We really need infrastructure before we use technology for the greater good.

5. T20 : vanquishing the Ozzies...
comin back to the Fine performance by india in the T20 World cup...I am short of words...
just cannot verbalize the euphoria and rush of blood to the head i cud feel after the match.
It was a Kodak moment to cherish - Dhoni &Co. with the Trophy.
It made my dream of India beating Pak in a WC final Reality.
One Ericsson Engineer working wid me asked me why i was in such a mad hurry to get home, I told him it is IndiaVsPak in Final buddy and I wud not miss it for my life, impossible!!!He said is it like Life n Death ??? situation....
I told him he was talking out of his depths...its more than that.
In a Life n Death situation one wud try to save his life...An India Pak contest is a Full Fledged War!And we play to win and not just to survive ...
anyways he got enuff vibes that he shud leave me alone :) ROTFL
The match was a total mind game and India Aced the T20 World Series in the end. Righlty So!
Aside to this fact there is one n only lament ... ESPN the broadcaster made 122 crores revenues out of this.


Imagine all the ad money going out of india !!!!What the bloody hell was BCCI doing ???
Indian advertisers must have spent a fortune and now all the Indian money lands in the ESPN basket.
Is there really a way out of this ?
how to stem such revenue outflows ?

A little Contemplative!
-Prasanna.

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