Friday, June 30, 2006

Enter The New Age CEO : Snippety Snip

They attribute "Sea Change" to refer to something which has changed drastically. Nowadays Companies go for a "CEO Change" to get a sea change. Ailing companies go for a CEO change to turn around things and get back in Business. Enron CEO was hailed as a super CEO and admired until the accounting scandals rocked the Company to its foundations. in Enron's case, their was little else a new CEO could do when a company is screwed that badly.

When HP had a new CEO some time back, fears of cost cutting started doing the newsgroup rounds. After all Mark Hurd had the reputation of turning things around at NCR Corporation by cutting costs.
Such CEO succession stories always spell doom for Employees of non-profit making divisions.

SONY the electronics giant had a CEO Change. Howard Stringer, the new man incharge went about doing the same. he eliminated some age-old practices @ SONY to identify the bleeding and plug the same.
Does the new Age CEO start with an Axe when he assumes his responsibilities.
the case of MOTOROLA CEO Ed Zander is a study in contrast.

He came up with the Moto RAZR which turned around things at the ailing Communications equipnment maker. RAZR has been such a Hit, that Motorola is back in Business.

That reminds me of Ed Zanders previous tenure at Sun Microsystems. Sun did have a series of retrenchments but could never turn around as much as its hey days.

Why could Ed not accomplish the same @ Sun ?.
Maybe motorola gave him the opportunity to use his creative genius.

the New Age CEO is sure in the hot-seat and cost cutting is one helluva enticing option.
But like Ed Zander showed its not the only one to turn around things.

~P

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