Pug Marks of a Leader : SAMSUNG

Most Products in the Market fall into 2 categories

1. Use and Throw

2. Re-usable

One case in study for the re-usable products is Printers. Printers are re-usable after changing the Cartridges which are central to the Printers functioning. Printer Companies basically survive on this piece of InkMachine called Cartridge. Cartridge sales keep revenues from Printers going. Thus After-Sales is a bigger Behemoth than the product itself. Companies which neglect this aspect have a touch chance to survive in the market. All products have bugs, due to which After-Sales Service assumes that much more importance. Significant revenues are made in this stream.

Coming to our Samsung Phones, recently we have come up with standard connectors for Phone/charging/headset across phone models. So users can upgrade handsets without changing the accessories which remain standard. This is a very good move from the Samsung stable which leaves the backdoor open. The user can upgrade phones once in two years and still remain comfortable with the new hardware. After Sales Revenue is what constitutes a major chunk of revenue for big Majors like HP and Dell.But I guess brand building and Sales assume more importance than the after sales @ Samsung.

Personally I am Bigtime happy about my Samsung Mobile :) itz a MOTO Razor clone from the Samsung stable and is a whole lot better than MOTORAZOR. Itz a 3G phone and has better power consumption than RAZR. UI is amazing. Itz sold in the Italian Market and called Tuscani.

~P